Geladiso @ Square 2
I was at Toa Payoh Central with Nutella at a pasar malam after watching Iron Man at the nearby Eng Wah cinemas. Good show.
I went to get us ice-cream from the nearby Swensen’s - double scoop sticky chewy chocolate and sticky choco mix. When Nutella tried it, she asked me if I got it from the pasar malam.
Swensen’s standard of ice-cream has really dropped. Or maybe it’s because we’ve been eating too much good ice-cream lately at our newest discovery.
Located at the ground floor of Square 2, just behind Velocity @ Novena Square, sits a delicious local brand called Geladiso. The owner of this homegrown business graduated from NUS’ food sciences department and makes her own concoction of yummy ice-cream.
For a chocolate-lover like me, it’s a real treat with four different chocolate flavours - ciocolatto, ferrero rocher, belgian chocolate, and my personal favourite dark chocolate.
A single scoop costs $3, while a double scoop which Nutella always buys us, costs only $4.60, compared to Swenson’s $5.45.
This tasty treat is perfect for us after a day’s work, especially since Nutella’s shuttle service from work drops her just outside Novena Square. The ice-cream can keep frozen in a paper bag for a good 15 minutes without melting - enough time for Nutella to take the train to meet me at a station nearby.
It’s said that once you taste good ice-cream, you won’t want an inferior brand again.
That’s it! No more Swenson’s for me!
O yes!! I like that stall… wonder how they’re surviving though. and good stuff at only $3 wohoo Luckily I don’t live within comfy walking distance of it otherwise i might end up poor and fat.
Well, I just read in a book on businesses that if you want to compete on price, you need volume… which means to say that if you want to sell your stuff cheaply (hence low profit margin), you have to aim to sell a lot of it.
I guess if their customers are mostly like Nutella and I, they could survive well.